Media, Politics and
Agenda Setting.
In
Trinidad and Tobago as with many other countries, politics seems to occupy a
particular realm with society. Politicians and the institutions they align to
have operated with the sole purpose of attaining and maintain power over the
society in which they exist.
Media
involvement with politics has been a long and storied relationship. Many
politicians have risen on the backs of media and many have fallen from grace at
the hands media. The allure of media to politics is that it has the ability to
reach a large audience simultaneously without restriction of geographical or
national boundary lines. Political institutions need votes which are used by society’s
members to elect whom they wish to govern.
Whether
it is propaganda or bias politics has been joined to media at the hip as it
allows for the disseminating of political ideology to those whom they attempt
to woo.
The
politician uses media as an amplifier in insuring that its message reaches
potential supporters of their ideology. The truth however is sometimes, or most
of the times lost somewhere in all the fan fare in attempt to present the most
appealing proposal for the unsuspecting voter.
There
is overwhelming evidence to support the fact that after attaining office the
politician soon develops amnesia, becomes out of touch with reality and the voter who put them there. Strange enough
their allegiances shift to the smallest segment of the society, who by their
lack of numbers could muster enough votes to place them in office.
An
example can be found in the last four years within the politics of Trinidad and
Tobago. The former administration which was led by Patrick Manning was blitz by
an aggressive media campaign paid for and assisted by the present regime and
its agents. The content was damaging to say the least as the manning
administration lost an election and now sits in opposition. For a moment in
time the media was a friend to the peoples partnership, now however this
government has turned away from the media who also by some indicators has
return the favor. Just today the Prime
minister who in her first official media exercise wanted to be open and frank
with them. She however has issued a pre action protocol letter to media house
for an article which she has deemed as slanderous.
Do you believe that media and
politicians can have a long term relationship?
Should media be fair and unbiased
about what they report on governance?
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